Bauli India Launches Spyroll

Bauli, the Italian bakery and confectionary player, is now set to launch Spyroll, a soft cake made from two different sponges (vanilla and chocolate), rolled around a tempting chocolate cream covered with delicious chocolate base.

Staying true with the Italian philosophy of “Goditi il tuo spuntino” (which means, “Enjoy your snack”), these soft cake rolls are a real on-the-go snacks is prepped to give consumers an unforgettable cake and chocolate experience.

With a century-long baking experience, Bauli is comitted to use the latest technologies that offer the highest quality to make world renowned products for their consumers.

Having successfully garnered consumer attention post the launch of its signature product Bauli Moonfils (a soft, crescent shaped puff roll filled with delicious cream) in India last year, Spyroll comes with a unique spiral construct consisting of multiple layers of sponge and chocolate cream.

The complete cover of a chocolate base makes Spyroll as the first-of-its-kind of product in the Swiss roll cake portfolio in India. The product has succeeded in creating a significant impact in the mind of the consumers on account of its choco base innovation.

Commenting on the launch, Veenesh Priyadarshi, sales director, Bauli India, said, “It gives us immense pleasure in launching yet another product in India from the house of Bauli.”

“India is an extremely promising market that is growing at a fast pace and is poised for greater progress. The small cakes and the pie segment in which we operate consists of about 63 per cent of the Indian sweet and soft bakery industry and is expected to grow at 15 per cent per annum,” he added.

“This provides a brand like Bauli to expand and garner a bigger market share. Spyroll is an iconic product of Bauli Italy. It is known in the European country as Girella, and has won over the Italian generations since its inception. We are confident that the product will take the Indian market by storm,” Priyadarshi said.

Currently Bauli Spyroll is priced at Rs 15, and is available at about 50,000 retail stores in about 100 cities across India. It is manufactured at the company’s state-of-the-art manufacturing unit in Baramati near Pune.