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True Italian Taste is a project supported by the Italian Ministry of Foreign Affairs, coordinated by Assocamerestero, and implemented by the network of Italian Chambers of Commerce Abroad, within the framework of the campaign

"The Extraordinary Italian Taste".

Its aim is to promote and safeguard authentic Italian food and wine products in the world and to increase awareness of Made in Italy products, especially in those markets where there is an increasing presence of Italian-sounding products and brands, which refer to Italy without any specific connection to it.

More specifically, the objectives of True Italian Taste are:


  • To allow consumers worldwide to know the authentic Italian products and their close linkage to the territory.

  • To guide lovers of authentic Italian cuisine to choose 100% Made in Italy products and ingredients.

  • To support Italian brands with certified and niche products in establishing and developing their presence in foreign markets.

  • To show and explain the intrinsic safety and wholesomeness of authentic Italian food and wine products and brands.

​The envisaged activities include:

  • Awareness programs, masterclasses, Italian food & wine tastings, and dinners

  • Organization of incoming, tours and B2B meetings

The protagonists of the True Italian Taste Project are Italian food and wine products: they tell the story of the people who made them, of the territories where they were produced, of all the traditions and habits of Italian communities revolving around food and wine.

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Know more about stores carrying Authentic Italian Food Products in India!


The Italian regulatory framework with regards to agricultural products and foodstuff depends on the European Union law, namely the EUROPEAN COUNCIL REGULATION (EC) No 510/2006 of 20 March 2006, which has introduced specific and stringent rules for the protection of geographical indications and designations of origin.

The system of geographical indications foreseen by the European Union wants to encourage both production and economy of its territories, and the safeguard of the environment and biodiversity. EU Certification offers also more guarantees to the consumers thanks to a higher level of tractability and food security from other products..
Italy, with 314 PDO, PGI and TSG appellations, is the European Country with the highest number of food excellencies with a geographical certification recognized by the EU.

European law specifies three fundamental indications, which producers can affix to their products provided certain conditions are met. Click on the pictures below to find out more



  • Wine Dinner Masterclass
    RSVP Closed
    03 Dec 2021, 19:00
    Mumbai, Mumbai, Maharashtra, India
    Wine Dinner Masterclass collaboration with Sonal Holland and Michelin Star Chef Adriano Baldassarre
  • Pizza Napoletana
    RSVP Closed
    22 Nov 2021, 18:30
    Kolkata, Kolkata, West Bengal, India
    On the occasion of the 6th Edition of World Week of Italian Cuisine, we cordially invite you to Pizza Napoletana: a display of photographs of the Neapolitan Pizza followed by authentic Neapolitan pizza, Italian wine & desserts
  • Italian Wine Masterclass at Fire & Ice Pizzeria in Kolkata
    RSVP Closed
    13 Aug 2021, 17:30 GMT+5:30
    Fire And Ice Pizzeria, Kanak Building, Jawaharlal Nehru Rd, Park Street area, Kolkata, West Bengal 700071, India
    The Italian Wine Masterclass offers enthusiasts and wine lovers, the most delicious introduction to authentic Italian wine and Italian Wine Culture.