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True Italian Taste is a project supported by the Italian Ministry of Foreign Affairs, coordinated by Assocamerestero, and implemented by the network of Italian Chambers of Commerce Abroad, within the framework of the campaign

"The Extraordinary Italian Taste".

Its aim is to promote and safeguard authentic Italian food and wine products in the world and to increase awareness of Made in Italy products, especially in those markets where there is an increasing presence of Italian-sounding products and brands, which refer to Italy without any specific connection to it.

More specifically, the objectives of True Italian Taste are:

 

  • To allow consumers worldwide to know the authentic Italian products and their close linkage to the territory.

  • To guide lovers of authentic Italian cuisine to choose 100% Made in Italy products and ingredients.

  • To support Italian brands with certified and niche products in establishing and developing their presence in foreign markets.

  • To show and explain the intrinsic safety and wholesomeness of authentic Italian food and wine products and brands.


​The envisaged activities include:

  • Awareness programs, masterclasses, Italian food & wine tastings, and dinners

  • Organization of incoming, tours and B2B meetings


The protagonists of the True Italian Taste Project are Italian food and wine products: they tell the story of the people who made them, of the territories where they were produced, of all the traditions and habits of Italian communities revolving around food and wine.

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WHAT IS AUTHENTIC?

The Italian regulatory framework with regards to agricultural products and foodstuff depends on the European Union law, namely the EUROPEAN COUNCIL REGULATION (EC) No 510/2006 of 20 March 2006, which has introduced specific and stringent rules for the protection of geographical indications and designations of origin.

The system of geographical indications foreseen by the European Union wants to encourage both production and economy of its territories, and the safeguard of the environment and biodiversity. EU Certification offers also more guarantees to the consumers thanks to a higher level of tractability and food security from other products..
Italy, with 314 PDO, PGI and TSG appellations, is the European Country with the highest number of food excellencies with a geographical certification recognized by the EU.

European law specifies three fundamental indications, which producers can affix to their products provided certain conditions are met. Click on the pictures below to find out more

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UPCOMING & PAST INITIATIVES

  • Italian Wine Masterclass at Diva @ The Italian Institute of Culture, Delhi
    RSVP Closed
    09 Jul, 18:30 GMT+5:30
    Diva @ The Italian Institute of Culture , 50, Nyaya Marg, Chanakyapuri, New Delhi, Delhi 110021
    The Italian Wine Masterclass offers enthusiasts and wine lovers, the most delicious introduction to authentic Italian wine and Italian Wine Culture.
  • Authentic Italian Cook-Show
    RSVP Closed
    19 Jun, 12:00 GMT+5:30
    Mumbai, Maharashtra, India
    Italian food is known the world over for the quality and variety of its ingredients and products, which allow for an endless number of recipes. Italian food&wine are also intrinsically linked to the country’s architectural, artistic, and cultural heritage. Together, they make Italy a unique place!
  • Italian Gelato - True Italian Taste
    RSVP Closed
    30 Jul 2020, 18:00 – 20:00 GMT+5:30
    Online Awareness Program
    Online Awareness Program organised by the IICCI and ALMA - The International School of Italian Cuisine, as part of the project True Italian Taste
  • Italian Pizza - True Italian Taste
    RSVP Closed
    23 Jul 2020, 18:00 – 20:00 GMT+5:30
    Online Awareness Program
    Online Awareness Program organised by the IICCI and ALMA - The International School of Italian Cuisine, as part of the project True Italian Taste
  • Italian Breads - True Italian Taste
    RSVP Closed
    16 Jul 2020, 18:00 – 20:00 GMT+5:30
    Online Awareness Program
    Online Awareness Program organised by the IICCI and ALMA - The International School of Italian Cuisine, as part of the project True Italian Taste
  • Italian EVOO and Balsamic Vinegar - True Italian Taste
    RSVP Closed
    09 Jul 2020, 18:00 – 20:00 GMT+5:30
    Online Awareness Program
    Online Awareness Program organised by the IICCI and ALMA - The International School of Italian Cuisine, as part of the project True Italian Taste
  • Italian Cheese and Cold-cuts - Discover Italy Through its Culinary Traditions
    RSVP Closed
    02 Jul 2020, 18:00 – 20:00 GMT+5:30
    Online Awareness Program
    Webinar organised by the IICCI and ALMA - The International School of Italian Cuisine, as part of the project True Italian Taste
  • Discover Italy Through its Culinary Traditions - The Making of Italian PASTA
    RSVP Closed
    25 Jun 2020, 16:00 – 18:00 GMT+5:30
    Online Awareness Program
    Webinar organised by the IICCI and ALMA - The International School of Italian Cuisine, as part of the project True Italian Taste
  • True Italian Taste - Wine Masterclass I Bangalore, 6th March
    RSVP Closed
    06 Mar 2020, 18:30
    AAREN Intpro, 342/8, Mysore Rd, New Guddadahalli, Bapuji Nagar, Bengaluru, Karnataka 560026, India
    This Italian wine Masterclass offers enthusiasts and wine lovers, the most delicious introduction to authentic Italian wine and Italian Wine Culture.
  • True Italian Taste - Italian Wine Dinner - 23rd February
    RSVP Closed
    23 Feb 2020, 20:00
    Sheraton Grand Hotel Bangalore, 26/1 Dr. Rajkumar Road Malleswaram, Rajajinagar, Bengaluru, Karnataka 560055, India
    Authentic Italian food & wine dinner, organized by the IICCI in partnership with Sheraton Grand, Bangalore, as part of the project True Italian Taste, coordinated by Assocamerestero and the Italian Chambers of Commerce Abroad. Hurry up...seats are limited!!
  • Italian Wine Dinner I Celini, Mumbai I 4th Feb
    RSVP Closed
    04 Feb 2020, 20:00
    Celini, Grand Hyatt, BKC Vicinity, Off Western Express Highway, Santacruz East, Siddharath Nagar, Vakola, Santacruz East, Mumbai, Maharashtra 400055, India
    Italian Wine Dinner with an exclusive menu, crafted with special care taken to serve you the best pairing of authentic Italian food and wine, conducted by Italian Food and Wine expert, Luca Bernardini in one of the finest hotels in Mumbai

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