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Barilla Partners with "Be My Eyes" to Share Pasta Knowledge with the Visually Impaired

The world's leading pasta producer announced a new partnership with Be My Eyes, an innovative app that provides real-time video assistance for individuals who are blind and visually impaired. Beginning today, a team of Barilla "Pasta Professionals" will field calls from the Specialized Help section of Be My Eyes' iOS and Android apps to support those who are cooking delicious pasta at home.

Whether you are wondering how long to cook Barilla Bucatini to ensure it is al dente for a Carbonara recipe or picking the perfect Barilla sauce to make a Bolognese, the pasta experts can answer queries around package labels, basic cooking instructions, product availability, and more on weekdays from noon to 4 p.m. Central time.

Barilla will be the first food and beverage company to join several other major technologies and consumer brands connecting with the blindness community through Be My Eyes.

Now with more than 5 million users and a growing family of company partners, Be My Eyes is the largest blindness support platform in the world – with nearly 5 million volunteers on call at all times to assist those who need an extra pair of eyes at short notice.



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