Martini Asti Will Be Completely Made from Sustainable Grapes by End of Year
Martini, the world’s top Italian sparkling wine and vermouth brand, owned by Bacardi, announced that all of its Asti grape suppliers will be certified sustainable in 2021, getting it closer to achieving its 2025 goal of sustainably sourcing 100% of its key ingredients.
The Martini Santo Stefano Belbo winery, responsible for producing 30% of all the grape ‘must’ for Martini Asti, was recently certified sustainable by Equalitas. Of the remaining 70%, more than two-thirds of the grape must suppliers, which are hundreds of small grape growers, have also been certified sustainable by Equalitas with the rest awaiting certification this year.
Nonetheless, Martini has been a sustainability innovator for decades. Bacardi says that in 1987, Martini founded a center dedicated to sustainable business practices called L’Osservatorio Martini, which has introduced many sustainability practices to the Asti region.
The hills of Asti are the ideal growing environment for the Moscato Bianco grape and have a DOCG title, the highest quality level for Italian wines. Skilfully harvested in late summer by more than 200 small growers, the grapes are quickly pressed to capture the preferred natural flavors in the fresh must. Through fermentation, the must become the basis of Martini Asti’s delicate flavors.
Along with the development of the industry’s first biodegradable spirits bottle, Bacardi is closer to becoming the leader in environmental responsibility in the spirits industry.
Credit: biomarketinsights