Baby care brand from Italy, Chicco, part of the Artsana Group, has launched its first India TVC series.
The brand TVC has been created around Chicco’s brand positioning of ‘Wherever there’s a baby’. The film in based on the consumer insights that for first-time parents, parenting is amazing but full of anxiety. The TVC has been coined as ‘Everyday Moments of Care’ to promote the baby moments range of baby toiletries. It features a series of real-life situations between the mother, visualised as a doctor, and daughter duo, where the daughter tries to exhort her mother to use Chicco products for her sibling.
Talking about the campaign, Rajesh Vohra, CEO, Artsana India, says, “I am thrilled today to unveil Chicco TVC in India. Chicco is present in India since the year 2010 and is growing at a healthy pace. Chicco is the only baby care brand which offers such a wide variety of baby needs’ products to the new age parents across the globe. To escalate this information to our consumers, we decided to launch our TVC both on digital and electronic platforms.”
“While developing the brand communication, we maintained the same global appeal and lineage of Chicco. In order to develop a further connect with Indian consumers and keeping their sensitivities in mind, we developed our first Indian communication for baby moments range of baby toiletries. Chicco baby moments has been one of the pioneer in offering parabens free baby toiletries much ahead of competition, it is now important for us to communicate the superiority of Chicco baby moments products and the trust it has gained by parents over the years so that the discerning new-age mothers are able to make better informed choices for their babies.” added Vohra.
Courtesy Exchange for Media