IL DOLCE VINO
The Italian food & wine industry boasts some impressive figures: 340,000 wine producers, a yearly output of 50 million of hectoliters and exports worth € 5.5 billion. Wine is one of Italy’s most iconic and recognized products worldwide. It is a legacy of centuries of know-how and craftsmanship, its richness deriving from a unique climate variety, its charm embedded in a breathtaking landscape teeming with history, culture and heritage.
This uniqueness needs to be properly communicated to open new markets and to protect the Italian products’ value against other emerging wine-producing countries. Thus, there is an emerging need to stimulate the demand for Italian wines by training people passionate about Italy and Italian wines to convey these values. In turn, this will also promote Italy and wine-producing regions as touristic destinations.
This is why the Indo-Italian Chamber of Commerce and Industry (IICCI) has identified “wine” as a key sector to address specific objectives and targets planned within the worldwide network of Make It Sustainable Ambassador.
To attain the objective, two instruments have been developed:
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