The Ferrero group latest updates on its commitment for 100% reusable, recyclable or compostable packaging by 2025 include a raft of new activities and collaborations. The Italian confectionery giant became also a member of the Ellen MacArthur Foundation – taking part in the New Plastics Economy (NPEC) Initiative. It also developed new recyclable packaging for Kinder Happy Hippo and a new alliance with 4evergreen.
NEW, ECO-FRIENDLY CLOTHES FOR NUTELLA
Ferrero’s design team worked closely with Loop’s experts to develop a new pilot Nutella jar, the first of its kind, which meets all the needed criteria for reuse. The result of this collaboration is a specially designed jar which is durable, safe, hygienic and which features an optimised label and seal that can be easily removed during the wash cycle.
However, through this pilot scheme, Ferrero, Loop and other leading brands will be able to test operationally and from a consumer perspective what benefits the reuse platform can bring as a collective model.
THE NEW PLASTICS ECONOMY INITIATIVE
After signing the New Plastics Economy Global Commitment in 2019, which is led by the Ellen MacArthur Foundation and the UN Environment Program (UNEP), Ferrero has now become a member of the Ellen MacArthur Foundation, taking part in the New Plastics Economy initiative. The Italian company joins a group of leading businesses from across the entire plastics value chain, all committed to a common vision of creating a circular economy for plastic. This is an important step in Ferrero’s work towards making 100% of its packaging reusable, recyclable or compostable by 2025.
THE 4EVERGREEN ALLIANCE
Ferrero has also joined the 4evergreen alliance that aims to boost the contribution of fibre-based packaging in a circular and sustainable economy that minimises climate and environmental impact. Through the 4evergreen alliance, the company will engage and connect with industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers, waste sorters and collectors.