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A new packaging for Nutella Biscuits

Ferrero’s Nutella Biscuits – crispy shortbread cookies filled with Nutella – present themselves to their lovers with a new feature: the tube pack. The new rigid pack (12 pieces for 168 grams) is resealable, specifically designed to carry Nutella Biscuits with you at all times and eat them out of home and on the go.

The typical crispness of a shortbread, thanks to the use of selected ingredients such as wheat flour and cane sugar for the dough, is combined with the typical creaminess of Nutella – which is 40% of each biscuit – enhancing the qualities of both without altering the taste. The first Nutella-filled cookie has already conquered more than 7 million Italian families, exceeding the quota of one billion cookies sold.



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